Upcoming Google Finance upgrade…any import features?
December 11th, 2006 | 
GigaOM reports that Google Finance will be announcing an upgrade soon. Please tell me they’ve included a feature to automatically import Yahoo! Finance portfolios. Because if you can’t provide seamless switching costs, and a similar experience (plus more and better), then you ain’t getting the Yahooligans over. Because this demo ain’t about ajax.
OM also intimates that if Google Finance doesn’t turn things around quickly, it may get shuttered. Hmm, probably only after they’ve bought another large audience in Finance. Finance and Email are THE two core portal properties (excluding search of course). They absolutely can’t afford to give up on Finance as a vertical.
Update: Google did in fact announce an import feature. Nice. Gotta say, though, that Yahoo! Finance is still the leader. Google should offer free real-time streaming quotes. They need a bold offering to move customers, similar to what they did with Gmail (basically unlimited storage).
December 11th, 2006 at 12:38 pm
Although finance is an important vertical, there’s no way it’s as big as mail or even calendar. Only a subset of an audience (28-45: males) pays attention to finance and it doesn’t get nearly the page views of entertainment or sports verticals. All that matters to Yahoo and Google is building inventory that they can monetize. And, if finance isn’t getting the page views, it should be redone. It’s interesting to see all of Yahoo’s problems are when they try to switch from a portal to a search engine and all of Google’s are when they try to move beyond search into being more like a portal.
December 11th, 2006 at 5:00 pm
Well at Yahoo!, calendar was never been a big driver of traffic (or money). The usage numbers are quite unimpressive. Outlook has been the killer calendar app to date. Maybe Google’s calendar can impact that, but I don’t think it rises to the level of mail or Finance. Was is a big property (as opposed to a sticky one) at AOL?
In the communications realm, email is clearly the most important - the number of people who visit yahoo simply to check email is absolutely astounding. I also think that IM is more critical than calendar. Which is why the social networks are evolving in an interesting and dangerous way.
On the content side, Finance was among the first content verticals that really took off for Y!. The product is sticky as hell (a lot more so than entertainment). And the main reason most people even began using my yahoo and yahoo alerts (i.e. messenger) was to check email/stock/weather at the same time. So I think between email and Finance you have the main properties that allowed Yahoo! to recirculate their traffic…
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